Pharrell Williams at G-Ahock Party in New York City

Pharrell Williams attended the blow-out G-Shock x Nigel Sylvester timepiece launch last night, at the Hotel on Rivington Penthouse in New York City. Sylvester, a BMX icon and one of the most dominant athletes in the sport, has continued to captivate audiences with his impressive array of tricks and innovative street riding. He is one of the most visible links between the action sports world and the mainstream consumer market, as well as one of action sports most positive role models. G-Shock is proud to release Nigel Sylvester’s Signature timepiece, the GD100NS-7. The stark white band and contrasting black face features the BMX pro’s signature emblazoned in red. Keeping true to Nigel’s need for a tough and durable watch that can also be worn as a fashion accessory, the GD100NS-7 is Shock Resistant and 200M Water Resistant.

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